Priscillia took over Jin Hair Beauty from her mother Emily. Being a second-generation owner, Priscillia recognised the importance of increasing digital presence as well as aligning their branding, especially when they had just revamped their shopfront.
Priscillia was concerned about retaining the ‘warmth’ culture of Jin Hair while looking modern. She was also looking to streamline Jin Hair’s processes, which is to automate processes and include online appointments.
To show their essence of their homely and warmth services, we had picked friendly and casual fonts, as well as edited the copy to an approachable tone.
Colours were carefully chosen that best represent them and at the same time, aligned to their shopfront and previous works.
We also reviewed Priscillia’s work processes and streamlined them by including a live chat and placing emphasis on Jin Hair’s booking system.
Jin Hair Beauty engaged a third-party photographer and Zoe Soon from Wild Clover Digital stepped in as the project manager to work closely with the photographer and talents to ensure that the pictures taken work well on the website and future marketing materials.