Everfit Singapore

Everfit was looking for a website revamp as its founder, YiYing, was concerned that her previous website was not well categorised, which might ultimately affect visitors’ experience with the brand.

Yiying had several colours in mind that would best represent Everfit. Considering that Everfit places its emphasis on

1) empowering its target audience with exercises proven by science, and
2) the idea that exercising is fun and can be performed by anyone

we have carefully selected and tweaked some of the proposed colours, creating a clean and friendly outlook for the website to bring out its friendly, approachable personality while maintaining professionalism.

Rearranging Page Structure

We rearranged the pages to better categorised the content. After reviewing the previous website, some of the information was regrouped while some was removed. Having a cleaner outlook coupled with a clearer content structure helped to better highlight Everfit’s story to its target audience and improve user experience.

Creative Direction and Photography

Seeking a brand revamp, Yiying welcomed the idea of a photoshoot for her entire team. The creative direction was to

1) bring out the personality and strengths of Everfit, and to
2) deliver the message to their audience that personal training and martial arts are fun and not at all intimidating.

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